Runners Choice London Runners Choice London 25 Plus Years

Runners Choice branding

Serving London for over 25 years we are
LONDON'S RUNNING STORE

WE HAVE THE RIGHT SHOE FOR YOU. WE ARE YOUR RUNNING SHOE FITTING SPECIALISTS. Our team makes finding the right product an enjoyable and rewarding experience for you.

OUR CUSTOMERS ARE SAYING GOOD THINGS!

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"Racing in the London Honda Race series is an exciting family event for all ages."
Vording Family

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"... the best customer service I've ever received in any store"
Helen

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"The store is ... differentiated because it is staffed by runners, RC isn't just a retail store that sells shoes."
Brian

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"Their expertise and experience ensured that I had the shoes and products I needed ..."
Rick

TRAIN WITH US

From urban poling to marathon running
we offer clinics, proven coaching, camaraderie, and support to help
meet your goal!

RC NEWS BLOG

Read on the latest products, training, and racing news.


Welcome to the new Runners’ Choice website and blog.

Welcome to the new Runners’ Choice website and blog. We are always striving to inform and educate our customers on the latest in products, running trends and events. Our new website and blog is designed to do just that. Keep up to date on the latest product and running trends as well as racing info on our new blog. (more…)

YOUR 2016 PLATINUM MEMBERSHIP

****** EVERYONE — Come in and buy YOUR 2016 PLATINUM MEMBERSHIP — Best Deal — You Save The Most Money ( Who Doesn’t Want That ) — AS A BONUS — If you Come In And Sign Up By This Sunday Nov 29th. — AS A GIFT — You Will Receive — A FREE PAIR of MIZUNO BREATH THERMAL GLOVES (more…)

Getting it right.

Well folks, I ran another marathon so it’s time for a rare blog update! Whether you missed it, or you’ve heard about my race and wanted to know all of the glorious details, here it is… (more…)